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Maurice Roucel

A trained chemist and an iconoclastic creator with a flamboyant personality, Maurice has signed great classics such as 24 Faubourg by Hermès, Insolence and L’Instant de Guerlain, Musc Ravageur by Frédéric Malle, and many more. His career has been recognized with numerous awards, including the François Coty Prize and the FiFi Award.

Architects of matter, crafting excellence in every nuance

Meet Maurice Roucel


How did you discover your passion for perfume? When did you know you wanted it to be your profession?


I grew up in Normandy, in a family with no connection to perfumery. Perfume was never a calling for me, but a world I discovered through encounters.

As a chemist at the CNRS, I was working on gas chromatography. I learned that Henri Robert was looking for a chemist, so I met him, and spent six years at Chanel.

Those years allowed me to study the finest raw materials, analyzing them in top, heart, and base notes. Then I began to formulate, and my interest in perfume grew day by day.

What drives you most in the creative process? What are your sources of inspiration and your favorite raw materials?

What I love about perfumery is formulating for very different concepts and especially collaborating with new people. The exchanges during the development of a perfume are very valuable.
I’ve always enjoyed working with soft amber notes.

How do you know when a perfume is finished?

When I like it!

What attracted you to the brand’s approach?

It was the idea of collaborating with Sylvaine on a new project that appealed to me.

What particular challenge did you face while working on Valkyrie?

The greatest challenge on this project was living up to the trust Sylvaine placed in me, to please both myself and her.

What emotion would you like people to feel when discovering Valkyrie?

With Valkyrie, I would like people to feel both the kindness of a protective goddess and the strength she embodies.

Do you have a memorable scent from your childhood?

My earliest scent memories are linked to nature, the countryside, the sea, nature in general.
As for perfume, at 15 I discovered Eau Sauvage by Dior, which deeply impressed me. I also remember the elegant scent worn by my grandmother, Soir de Paris by Bourjois, even though its original formula no longer exists.

Lastly, what are your passions outside of perfume?

I used to be passionate about triathlon. Today, I still spend a lot of time in nature, especially walking. My other passions are sudoku and quantum physics.

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Maurice Roucel

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