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Maurice Roucel

A chemist by training and an iconoclastic creator with a flamboyant personality, Maurice has signed masterpieces such as 24 Faubourg by Hermès, Insolence and L'Instant de Guerlain, Musc Ravageur by Frédéric Malle, and many more. His career has been honored with numerous awards, including the François Coty Prize and the FiFi.

Architects of matter, excellence in every nuance

Meet Maurice Roucel

How did you discover your passion for perfume? At what moment did you know you wanted to make it your career?

I grew up in Normandy, in a family with no connection to perfumery. Perfume was never a calling for me, but a universe I discovered through encounters.

As a chemist at the CNRS, I was working on gas chromatography at the time. I learned that Henri Robert was looking for a chemist: I met him, and I spent six years at Chanel.

These years allowed me to study the most beautiful raw materials, analyzing them by top, heart, and base notes. Then I started to formulate, and my interest in perfume grew day by day.

What drives you the most in creation? What are your sources of inspiration and your favorite raw materials?

What I love about perfumery is formulating on very different subjects and, above all, collaborating with new people. The exchanges during the development of a perfume are highly valuable.

I have always loved working with soft ambery notes.

How do you know when a perfume is complete?

When I like it!

What appealed to you in the brand's approach?

It was the idea of collaborating with Sylvaine on a new project that appealed to me.

What particular challenge did you take on while working on Valkyrie?

The greatest challenge on this project was to live up to the trust Sylvaine placed in me, to please myself while also pleasing her.

What emotion would you like people to feel when discovering Valkyrie?

With Valkyrie, I would like people to feel both the benevolence of a protective goddess and the power she embodies.

Do you have a striking olfactory memory from your childhood?

My first olfactory memories are linked to nature: the countryside, the sea, nature in general.

In terms of perfume, at 15, I discovered Eau Sauvage by Dior, which left a deep impression on me. I also remember the elegant perfume of my grandmother, Soir de Paris by Bourjois, even though its original formula no longer exists.

Finally, what are your passions outside of perfume?

I used to be passionate about triathlons. Today, I still spend a lot of time in nature, especially walking. My other passions are sudoku and quantum physics.

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Maurice Roucel

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